An advertising campaign it’s not just text, graphics and images put together. It’s a marketing communication strategy with coordinated messages that share a single idea that is divider via diverse media channels. Thinking out of the box for a complete advertising campaign execution, it’s not an option. Every detail counts for success; from the design elements to the final strategy push. Each experience is different and each strategy must be unique tailor specifically for the campaign objectives.
Take a look at successful advertising campaign projects I have been part of.
Coffee Sleeves Campaign
Campaign objective: Promote FXCM’s brand within the financial district on a low budget. If you been in New York, you know that street coffee vendors and small coffee shops are in every corner. Every morning, lots of people buy coffee or Tea within the area and drink it in the stores or they carry it to their offices. Many take their hot beverage to their business meetings and expose them to their meeting desk.
I prepared, presented my strategy proposal with full details of the layout, distribution, and cost. It was winter/spring season and my proposal was Coffee Sleeves. Everyone loved the idea and with the help of my creative team, I executed the brand campaign. The campaign was a success and we replicated it multiple times. We created multiple layouts which we added a QR code and vanity URL for tracking and lead generation. It was exciting to see how the audience without realizing they helped us to promote FXCM’s brand. Our sleeves were all over the financial district, even our coworkers were getting them when purchasing their hot drinks.
The It Matters campaign was based on five layouts promoting FXCM specific trading advantages: Execution, Education, Automated Solutions, Pricing, and Trading Tools. The campaign ran across Europe in multiple languages, Australia and the United States. Initially designed for the UK market, the campaign has shared great success and got replicated into other regions. High click-through rate drove users to custom-designed landing pages extending the use and impact of original graphics used in banner ads.
Powerful Trading Advantages
The Powerful Trading Advantages campaign promoting trading advantages offered by FXCM, based on competitive advantages such as advanced execution, lower spreads, trading automation. The campaign ran across multiple channels and media: display, print, email blast and traditional print display in London.